The Sales Conference - Hybrid conference in the heart of Stockholm

The well-known sales conference has changed to a hybrid format and needs solutions both on site and for the digital participants - before, during and after.

Visit The Sales Conference


Project Management
Payment solution

Event app
Event website
Digital event platform


Hybrid event
International event

Key numbers


On-site participants

3 000

Digital participants



About the event

With the new hybrid landscape comes new rules of the game and challenges for event organizers. After the pandemic, the million dollar question has been how you deliver an equivalent experience digitally as physically, which has left organizers scratching their heads. This year's edition of The Sales Conference succeeded in that feat by offering a sensational hybrid conference at the Globen Annexet in Stockholm.‍

The Sales Conference is an annual event for managers at management level in sales and marketing with varying focus areas from year to year. It is Mercuri International Research that is behind the esteemed conference organized in Stockholm. This year's theme was TRUST and how important trust is in sales. During a full day packed with international keynotes, mingling and a gala dinner, thousands of participants could take part in the very best digitally or on site.

With a high demand to be able to participate digitally, The Sales Conference 2022 was offered in a hybrid format. Over 3,000 digital participants in 63 countries were able to enjoy the full day comfortably from their offices instead of physically on site. The countries with the most digital participants were India, Lithuania, Serbia, Sweden and Germany.

Screenshot from the digital event platform used during The Sales Conference 2022.

How do organizers deliver an equally good experience digitally as on site? How do you keep digital attendees engaged throughout the event? These are difficult questions to sort out, but with good planning and a good tool, it goes without worries. In addition to an aesthetic digital event platform for The Sales Conference and smart features such as Breakout rooms during on-site mingling, the client was able to entice digital attendees to stay and stay engaged even during the breaks. To increase engagement, the digital participants were also given the opportunity to ask questions via a live chat that was taken up during the course of the event.

Both digital and physical participants were more satisfied compared to previous years.

Trippus involvement

Trippus was highly involved in the event from planning to finished project. Several people from Trippus were involved in the process in one way or another. A conference as extensive as The Sales Conference places high demands on services, staff and service throughout the project.

In addition to an easily accessible digital platform, the customer also needed help with invitations, collecting and managing registrations, conveying information using sending via SMS/e -post, an interesting event website, a complete event app with all information gathered in one place, check-in and personal name tags which increased the possibility of interaction on site, table placement, an exceptional digital event platform, interaction with live chat and follow-up in the form of surveys.

Are you ready to create better events?