Events have the power to influence brands on multiple levels. When done correctly, they can lead to improved brand recognition, increased customer loyalty, and higher sales, all while giving your brand a competitive advantage.
In this e-book you'll learn:
- The key benefits of using events to enhance your brand.
- Proven strategies for building stronger brands through events.
- How to effectively leverage event technology to boost your branding efforts.
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A successful event is about more than great content and slick production. It’s about how your participants feel. Do they feel included? Are they given opportunities to contribute, influence, and connect?
When participants become active co-creators rather than passive spectators, something powerful happens. Engagement increases — and with it, the overall impact of your event. Your message sticks, meaningful meetings occur, and value is created for both you as the organizer and for your audience.
Whether you're planning a physical, digital, or hybrid event, there are smart ways to boost engagement. Here are our top tips and features that truly make a difference.
Anticipation and curiosity are the foundation of engagement — and that starts long before the first presentation slide appears. A personal and well-crafted invitation sets the tone for the entire experience. Tailor your communication to your audience’s needs and motivations. Highlight what they’ll actually gain from attending.
With Trippus, you can create a visually appealing registration page with dynamic content. Combine sign-up with selectable sessions, personalized booking confirmations, and a clear event website. That way, your participants are already engaged before the event even begins.
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During the event itself, it’s essential to create space for interaction. It’s not about entertainment — it’s about involvement. Give participants the chance to influence the content through live polls, word clouds, or questions submitted directly from the audience.
With the Trippus event app, attendees can submit their own questions to be displayed for the stage or moderator. You can also let the audience respond to questions and display the results live on screen. This type of interaction makes attendees feel involved while making the presentations more dynamic and relevant.
Read more about interaction here ->
For many, the opportunity to make new connections is the main reason for attending an event. That’s why it’s important for organizers to make networking easy. Create both physical and digital spaces where people can find and connect with each other effortlessly.
With the Trippus participant list, attendees can see who else is attending and start a conversation via a built-in chat feature in the event app.
Capturing and keeping your audience’s attention takes more than just talking at them. Variety, relevance, and participation are key. Mix formats such as panel discussions, interviews, and live audience dialogue. Use tools like word clouds or live questions to introduce variation. A great tip is to start a session with an open question where participants can respond and see the results instantly on screen. This creates engagement right from the start.
You can also let participants choose sessions in advance. With Trippus, you can set up bookable seminars with limited seats — making the content more personalized and desirable.
Engagement also depends on what happens after the event. A thoughtful follow-up helps participants remember the event and feel acknowledged. Send a personalized summary with a thank you note and links to key materials from the event. Request feedback with a follow-up survey — it provides valuable insights and shows you care about their experience.
With Trippus, you can send out questionnaires and collect responses and statistics. This gives you a clear overview of what worked well and what can be improved next time.
Engagement is built in stages — from the first invitation, through the program, networking, and follow-up. By involving your participants and creating opportunities for active participation, you can elevate your events from good to truly memorable experiences.
Want to see how Trippus can help you create more engaging events?
👉 Book a demo and we’ll show you how!
